What does it mean to have a good business? And what does it take to achieve the objective? Plenty much, as it turns out. So this short note only addresses one very important fundamental of making good business possible for all owners and managers. Their marketing and advertising truly has to be top drawer to not only be noticed but create the positive responses that drive consumers to want to and willingly purchase and use their services and products.
Marketing and advertising is costly on any day of the week. Sometimes creativity and a little more ingenuity needs to be utilized to enable the small to medium sized business owner contain his costs. Internet advertising will always be challenging, given its broad appeal and the rivalry among all vendors. Newspaper and magazine print advertising, they say, is on the way out, let’s hope that somewhere, somehow, there is still a revival out there for this space, and it is also pretty costly for all the obvious reasons.
Outdoor billboard advertising can be pretty costly too, depending on who you approach to have your company or services put up in big, bright and always shining lights. Always? What happens when its daylight and the lights no longer shine? Never mind this question then, just go straight onto switching on your first set of billboard led lights instead. This is going to save you a fortune. It could even create a new fortune for you.
If you can take ownership of these boards, you’ll be saving a heck of a lot on energy. Also, the lights are a lot brighter than the others. So, who is going to get noticed, you or them? And they last a lot longer too.